Visual Identities
MaJu Skincare | Miami Beach, FL
Miami-based aestheticians, MaJu Skincare, commissioned me to design the branding and identity for their spa. Their brief was for a minimalist, modern identity that reflected their high level of professionalism, experience and imparted a sense of luxury. This branding was to be carried through to their website and marketing as well, with the website’s more monochrome palette.
For the logo, I chose to work with a font that was a modern take on a classic, giving it an airy, graceful feel but made a strong impact. I chose the palette of a dark warm grey coupled with matte gold for a sense of luxury and privacy.
Union Territory
I designed this brand identity for a startup in Chandigarh, India that was intending to launch its coworking spaces.
Penelopes of Greece Rebrand
The brief was for a fresh new approach to revitalize the company’s existing branding identity to coincide with the company’s first foray online. I chose an angled egg shape with a play on the Greek key motif to highlight the company’s innovative outlook as well as its Greek traditions. This will likely be rolled out in the near future.
Ligia Mascarenhas Yoga
For this startup yoga practice based in Sao Paulo, Brazil, the brief was to create an identity that reflected the principal’s holistic approach to self-care through yoga. The practice has grown exponentially over the pandemic in 2020 and continues to grow its online client base through live and subscription-based classes.
INEX Rebrand
Prior to announcing its merger with another pharma company, INEX approached me to design a new visual identity that would reinforce the company’s new focus on women's health. My solution was to create a striking image of a strong female archer, inspired by the mythological goddess, Diana with a Bow. The multi-colored dots were a stipulation as they were part of the incoming company’s identity and emphasized the new company’s multi-faceted approach to women's healthcare.
