Penelope’s of Greece
After many years in the retail jewelry business, Penelope’s of Greece, a Massachusetts-based jewelry store decided to transition to an online platform in 2020. Their product line consists almost entirely of high-end jewelry handcrafted in Greece. As such, their brief was to create an online shopping experience that was seamless, efficient and gave their visitor a sense of ‘journeying’ through Greece as they browsed the site. With the pandemic raging around the world, and travel mostly halted, it was a timely decision.
To address that challenge, I chose to use muted watercolor treatments on all banner images of the Greek Islands and chose a complementary, soothing palette. I designed all site graphics and chose imagery to match the brief to offer a ‘dreamy’ and enjoyable shopping experience on the site. The site was developed on Shopify.
Video
I edited and created all graphics for Penelope’s of Greece promotional videos for social media and for their presentations. We highlighted their promotions as well as their featured pieces against a backdrops of beaches and the Greek Islands.
Launch Video 2020
Joy of Summer 2021 Video
Midsummer 2021 Campaign Video
Social Media
I designed and managed all the social media posts for Penelope’s of Greece on Instagram and Facebook.
