Ovacis

Client: INEX (Singapore)

Challenge: Ovarian Cancer is a disease often diagnosed too late, usually with a negative prognosis. Testing for it is invasive and stressful. INEX had developed a revolutionary non-invasive blood test that could detect this cancer in a patient very early on. As such, the brief was to design a packaging and accompanying poster and flyer, for the test that would help lighten the experience of being tested. It would reflect the focus on women’s health and convey a sense of positivity. Medical tests are often packaged in austere and generic packaging. As such, I chose an image of a hopeful, positive woman along with brighter, vibrant colors to achieve the goal of the brief.